United Kingdom
In 2025, we partnered with UK-based Mindstone to create a dynamic motion graphic video aimed at tech-savvy businesses looking to integrate AI into their operations. As Creative Director, I guided the project from the initial storyboards to final execution, ensuring that every frame reflected Mindstone’s innovative spirit. The video was the centerpiece of a cold outreach strategy, using a personalized thumbnail to lead recipients to a landing page where they could dive into the full experience and ultimately spark a conversation with the Mindstone team.
Mindstone needed a first impression that could land instantly. Confident, premium, and unmistakably tech-forward. Designed for cold email outreach, the experiance begins before the play button: a personalised thumbnail embedded in the email, built to feel relevant and intentional, pulling the viewer through to a landing page and into the full motion piece.
From there, the video moves with clarity and restraint, sleek typography, sharp graphic transitions, and a clean, modern visual system that echoes the world of AI tools and product interfaces. Rather than overloading with detail, the work focuses on tone: a distilled, high-signal story that communicates credibility fast, makes complex capability feel approachable, and leaves prospects with one simple next step, starting a conversation with Mindstone.
