The Wave

Hyper-personalised outreach that feels human

The Wave wanted to spark more B2B conversations, specifically around team away days and team-building, without relying on generic outbound. We built tailored A.I email outreach powered by interactive, hyper-personalised video. Each message leaned into the prospect’s location, pairing on-location media with quick, funky animation that matched The Wave’s playful brand. The result was a campaign system designed to stop the scroll in an inbox and turn cold outreach into warm replies.

Across 2025 we built an outbound system for The Wave designed to kick-start B2B conversations around team away days and team-building, using A.I-led personalisation and interactive video inside tailored email outreach. We launched two campaigns in two months, using prospect location as a key hook, paired with on-location media and a quick, funky animated style to match The Wave’s fun loving brand.

As Creative Director, I led the project end-to-end

Setting the creative direction, shaping the motion and design language, overseeing copywriting, and managing delivery from first concepts through to final outputs. The campaigns drove a clear uplift across the funnel, more leads, more booked meetings, stronger LinkedIn engagement, and a higher close rate, with plans moving toward a winter push for Christmas parties using the same framework.

“I’ve had a fantastic experience working with the team at Sixty Seconds. From the very start, I felt truly listened to. They took the time to understand The Wave as a brand before diving into anything technical, which gave me a lot of confidence in the process. That level of care and insight has been there every step of the way.”