vvast

Video Outreach Campaigns
Client
Webflow
Role
Lead Designer
Year
2024

Motion-led storytelling to reach a wider audience

  • vvast wanted to expand their offering to a wider audience, using content that could communicate value quickly while staying tightly aligned to their brand. We created a motion graphics led toolkit designed for social marketing and cold outbound email campaigns, centred around explainer-style storytelling and a consistent, always-on content rhythm.
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    Motion graphics were the perfect medium for vvast, thanks to their strong, easily communicable visual identity. We produced two explainer-style videos that brought their offering to life, with clear messaging and bold brand-led visuals that worked across outbound and social.

    Templates for always-on brand consistency

    Alongside the hero explainers, we built social media templates that helped vvast keep every post on-brand and video-first. As Motion Graphic Lead, I handled the work from storyboarding through to animation across major parts of the project, collaborating closely with my team to maintain craft, consistency, and pace.

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    “The videos feel like a true extension of our brand. The motion work is beautiful, confident, and instantly recognisable, turning our visual identity into clear storytelling that we can use across social and outreach. The team brought a high level of craft from storyboards through to final delivery, and the templates have made it far easier for us to keep our content consistently on-brand.”

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