United Kingdom
Knight Frank faced a major recruitment bottleneck. With close to £2m being spent annually on third-party agencies and 45% of hires coming externally, they needed a faster, more brand-owned way to attract candidates directly. Why Knight Frank was built as a digital-first recruitment push, deploying animated content across LinkedIn, Instagram, and wider digital channels, to increase engagement, drive applications, and reconnect talent with the brand.
The creative solution was to lean into Knight Frank’s strong brand foundations and elevate them through motion, creating a premium look that still worked at speed. I directed a suite of beautifully animated motion graphic templates that could be rapidly adapted across different roles and messaging, keeping everything consistent while allowing the team to move quickly under tight time constraints.
As Creative Director, I led the look and feel of the template system, shaped key animation moments (including the logo treatment), and managed the project end-to-end through delivery. The final setup gave Knight Frank a scalable content engine for always-on recruitment, ready to deploy across LinkedIn, Instagram, and wider digital channels without sacrificing craft or brand control.
CTR up 66% since go-live, reply rate increased from 7% to 13%, and 30,000 additional job clicks per month post-rollout, while feeding talent directly into Knight Frank’s recruitment CRM and segmented pipelines.
“The Sixty Seconds platform put us back in control. We no longer wait weeks for marketing to approve content--we create, brand, and deploy instantly. And we've slashed agency spend while owning our brand voice. Our team is now exploring how to use this platform across the entire business.”
